Xbox Film BRIGHT FALLS by Little Minx@rsa, twofifteenmccann San Francisco

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BRIGHT FALLS

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Industry Video Games/Consoles
Media Film
Market United States
Agency Little Minx@rsa
Director Phillip Van Rensburg
Art Director Nate Able Bbh
Copywriter Phil Van Bruchem
Producer Tomer Devito, Rhea Scott
Agency twofifteenmccann San Francisco
Executive Creative Director Scott Duchon, John Patroulis
Art Director Ben Wolan
Copywriter Mat Bunnell
Released April 2010

Credits & Description

Category: Internet Film
Advertiser: MICROSOFT XBOX
Product/Service: ALAN WAKE GAME
Agency: AGENCYTWOFIFTEEN
Production Company: LITTLE MINX, Los Angeles, USA
Date of First Appearance: Apr 27 2010
Executive Creative Director: Scott Duchon/John Patroulis
Copywriter: Mat Bunnell/Phil Van
Art Director: Nate Able/Ben Wolan
Agency Producer: Joyce Chen
Producer: Rhea Scott/Tomer Devito
Director: Phillip Van
Sound Design/Arrangement: Black Iris
Music: Original Music By Black Iris
Other Credits: Associate Creative Director - Mat Bunnell/Nate Able/Ben Wolan

English Description
The psychological action thriller Alan Wake represented a new depth of storytelling for Xbox 360 and the video game industry, with a rich, engaging plot that played like a television series.

Rather than creating a marketing campaign, we created an episodic prequel to that tv series. And named it after the town the game is set in -Bright Falls. This way, instead of trying to describe, distill, or repurpose the game’s fiction, we became part of it.

Bright Falls did more than expose people to the themes, characters and locations from Alan Wake. The series launched an entire new plot into the Alan Wake lore while adding depth and intrigue to the town and the mysterious events unfolding within.