Xbox Film CAN YOU OUT DANCE KYLIE? by 2am Films, McCann London

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Industry Video Games/Consoles
Media Film
Market United Kingdom
Agency 2am Films
Agency McCann London
Director Becky Martin
Executive Creative Director Simon Hepton, Matt Crabtree, Geoff Smith, Simon Butler
Art Director Paul Cohen
Copywriter Mike Oughton
Producer James Sorton
Account Supervisor Tom Rothenberg, Pete Bardell
Editor Mark Burnett @ Speade
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: XBOX
Product/Service: DANCE CENTRAL
Production Company: 2AM FILMS, London, UNITED KINGDOM
Date of First Appearance: Mar 16 2011
Executive Creative Director: Geoff Smith/Simon Butler/Matt Crabtree/Simon Hepton
Copywriter: Mike Oughton
Art Director: Paul Cohen
Agency Producer: Susie Stock
Account Supervisor: Tom Rothenberg/Pete Bardell
Producer: James Sorton
Director: Becky Martin
Editor: Mark Burnett
Post Production: Golden Square
Lighting: Jamie Cairney
Account Manager: Nathalia Chubin-Norman
Editing Company: Speade

English Description
Xbox asked us to produce a film celebrating Dance Central’s sponsorship of Kylie Minogue’s Aphrodite tour of Europe.

With Dance Central on Xbox Kinect, you’re whole body is the controller. We noticed that when people play, they become every bit as absorbed as a Kylie fan in the front row of a concert.

For, when you are in the moment dancing to a Kylie track on Dance Central, you feel like you ARE Kylie. It doesn’t matter if you don’t look like her, sing like her, or are even the same gender as her. If you can shake it like a diva, you can feel like a diva.

As our film’s deluded protagonist, Darren, demonstrates, play enough Dance Central and one day you might be good enough to Out Dance Kylie, herself.