Xbox Film DAY BEFORE by Biscuit Filmworks, twofifteenmccann San Francisco

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DAY BEFORE

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Industry Video Games/Consoles
Media Film
Market United States
Agency Biscuit Filmworks
Director Noam Murrow
Producer Shawn Lacy Tessaro
Account Supervisor Peter Goldstein
Editor James Duffy Digitaslbi
Agency twofifteenmccann San Francisco
Executive Creative Director Scott Duchon, John Patroulis
Art Director Ben Wolan
Copywriter Joe Rose
Released August 2010

Credits & Description

Category: Internet Film
Advertiser: MICROSOFT XBOX
Product/Service: HALO REACH GAME
Agency: AGENCYTWOFIFTEEN
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Date of First Appearance: Aug 24 2010
Executive Creative Director: Scott Duchon/John Patroulis
Copywriter: Joe Rose
Art Director: Ben Wolan
Agency Producer: Alex Spahr
Account Supervisor: Peter Goldstein
Producer: Shawn Lacy
Director: Noam Murrow
Editor: James Duffy
Sound Design/Arrangement: Brian Emrich
Music: Original Music By Human
Account Manager: Zach Rubin
Planner: Nigel Tribe
Editing Company: Bikini Edit
Other Credits: Agency Executive Producer/Hannah Murray/Account Executive/Stephanie Scott

English Description
We all take for granted that the sun will come up tomorrow. That the little things we plan for next week will actually occur. As a pre-launch lead-up to the release of the game Halo Reach, this live-action trailer shows what Planet Reach was like on the eve of a massive surprise attack that will destroy the entire planet and its people. In it, we see ordinary civilians living out their final moments unaware of the danger lurking in the hours ahead. The events at the end of the trailer lead directly into the story of the game itself.