Feel True Power by twofifteenmccann San Francisco for Xbox

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Feel True Power

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Industry Video Games/Consoles
Media Film
Market United States
Agency twofifteenmccann San Francisco
Chief Creative Officer Scott Duchon
Creative Director Ezra Paulekas
Art Director Sean Flores
Copywriter John Choe
Producer Omar Bustos
Production Psyop
Director Marie Hyon, Sean Martin
Released October 2017

Credits & Description

Campaign title: “Feel True Power”
Product: Xbox One X
Client: Xbox

Client: Microsoft – Xbox
Director, Xbox Integrated Marketing – Craig McNary
Senior Manager, Xbox Integrated Marketing – Michael Rivera-Dirks

Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Art Directors: Sean Flores
Copywriter: John Choe
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Assistant Account Executive: Armando Melendez
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian

Live Action Production: Psyop
Directors: Sean Martin & Marie Hyon
Managing Director: Neysa Horsburgh
Head of Production/EP: Monica Reimold
Producer: Omar Bustos
DP: Christophe Collette

Editorial: Cabin Edit
Editor: Scott Butzer
Producer: Michelle Dorsch
Managing Partner: Carr Schilling

Music:
“Power” by Kanye West

Music Mix: One Union
Mixer: Matthew Zipkin

Sound Design & Mix: 740 Sound
Mixer: Stephen Dickson
Sound Designer(s): Chris Pinkston, Rob Marshall
Executive Producer: Scott Ganary