Hard Times by WMcCann Brazil for Xbox

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Hard Times

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Industry Video Games/Consoles
Media Film
Market Brazil
Agency WMcCann Brazil
Production Agile Films
Production O2 Filmes
Director Cassiano Prado
Executive Creative Director Guime Davidson
Creative Director Fred Siqueira
Art Director Mauro Villas-Boas
Copywriter Sandro Nascimento
Released May 2012

Awards

Ciclope International Advertising Craft Festival 2012
Live Action Cinematography Bronze
Specials New Talent Bronze

Credits & Description

Entrant: WMcCANN, São Paulo
Xbox - "Hard Times"
Corporate Name of Client: Microsoft
Client Account Director: Ana Claudia Alves
Agency Account Director: Rogerio Costa
Agency: WMcCANN, São Paulo
Chief Creative Officer: Washington Olivetto
Executive Creative Director: Guime Davidson
Creative Director: Fred Siqueira
Copywriter: Sandro Nascimento
Art Director: Mauro Villas-Boas
Executive Agency Producer: Paula Moraes
Agency Producer: Julia Seligmann
Production Company: O2 Filmes, São Paulo/ Agile Films, São Paulo
Director: Cassiano Prado
Director of Photography: Will Humphris
Music Production Company: Big Foote, São Paulo
Music Producers: Paul Seymour/Xanna D'aguiar
Music Composer: Louis King
Music Lyricist: Louis King