Xbox Film Real-Life Tutorial with Real Madrid Stars by McCann London

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Real-Life Tutorial with Real Madrid Stars

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Industry Video Games/Consoles
Media Film
Market United Kingdom
Agency McCann London
Chief Creative Officer Laurence Thomson, Rob Doubal
Creative Director Jamie Mietz, Sanjiv Mistry
Creative Jim Nilsson, Jacob Bjordal
Production Somesuch & Co
Director Omri Cohen
Released November 2017

Credits & Description

Category: Gaming
Media: Film
Brand: Xbox
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Head of Integrated Production EMEA: Sergio Lopez
Producer: Claire Colohan
Business Affairs Executive Producer: Nicholas Mugridge
Co-Presidents / Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Jamie Mietz, Sanjiv Mistry
Creatives: Jim Nilsson, Jacob Bjordal
Business Director: Sailesh Jani
Account Directors: Francois d’Espagnac, Matteo Della Venezia
Account Manager: Robert Stockton
Project Manager: Paul Gillepsie
Head of Strategy: Karen Crum
Planner: Fanni David
Junior Planner: Jack Goss
Production Company: Somesuch
Director: Omri Cohen
DOP: Todd Martin
Production Company Producer: Louise Gagen
Production Company Executive Producer: Seth Wilson
Editor: James-Forbes Robertson, Greg Hayes / The Whitehouse
Post Production: Electric Theatre Collective
Music: Sizzer Music
Composers: Reimer Eisig, Lennard van der Last
Craft Music Supervisor: Chris Graves / Craft Music Supervisor
Sound Engineer: Adam Smyth
Sound Studio: Craft
Published: November 2017

The first of its kind ad, directed by Omri Cohen through Somesuch, kicks off a real-time social campaign that will translate the moves by the Real Madrid team from actual Real Madrid matches played throughout the season, into the corresponding Xbox controller button combinations.