Xbox Film Minecraft Better Together Update: Togetherness Machine by twofifteenmccann San Francisco

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Minecraft Better Together Update: Togetherness Machine

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Industry Video Games/Consoles
Media Film
Market United States
Agency twofifteenmccann San Francisco
Chief Creative Officer Scott Duchon
Creative Director Neil Bruce
Art Director Zach Lepine
Copywriter Andy Holdeman
Production Blockworks
Released September 2017

Credits & Description

Title: Minecraft Better Together Update: Togetherness Machine
Title: “The Togetherness Machine”

Client: Microsoft Xbox
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Copywriter: Andy Holdeman
Art Director: Zach Lepine
Editor: Carson Bell
Producer: Sarah Sweeney
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Executive: Sam Brody
Group Strategy Director: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Communications Strategist: Amy Tucker

Production Company: Blockworks

Recording Studio: One Union Recording
Mixer: Joaby Deal

Original Music: Robot Repair
Date: 9/18/17

Minecraft and 215 McCann introduce a colossal in-game machine to celebrate Minecraft’s “Better Together” update
For the first time in the history of Minecraft, tens of millions of players will be united across different platforms and devices and able to play together regardless of whether they're playing on mobile, Xbox One, or Windows 10 PCs. To market the appropriately titled “Better Together” update to Minecraft gamers, Minecraft and 215 McCann are introducing the “Togetherness Machine,” an active machine within the game representing the real-life Better Together update, the “Togetherness Machine” uses claws to grab pieces of the game’s separate platforms and brings them together in a unified village, and illustrates how users can engage with building and breaking cities in real time with other players.