Xerox: A World Made Simpler by Y&R New York for Xerox

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Xerox: A World Made Simpler

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Industry Printers, Scanners & Supplies, Business equipment & services
Media Film
Market United States
Agency Y&R New York
Director Psyop La, Denis Cisma
Executive Creative Director Jim Radosevic
Art Director Kleber Menezes, Olivia Helena Sanches
Copywriter Corey Rakowsky
Producer Craig Sklaver, Ave Carrillo, Erik Gullstrand
Editor Sam Goetz
Production Blacklist
Production Psyop
Released April 2012

Credits & Description

Spot title: A World Made Simpler...by Xerox
Client Company: Xerox

Agency: Y&R, New York
Executive Creative Director: Jim Radosevic
Art Director: Kleber Menezes
Copywriter: Corey Rakowsky
Executive Producer: Robert Beck
Producer: Craig Sklaver

Production Company: Psyop / Blacklist
Director: Psyop / Cisma
Creative Directors: Laurent Barthelemy, Denis Kamioka
Psyop Executive Producer: Lucia Grillo
Blacklist Executive Producer: Adina Sales
Producer: Ave Carrillo, Erik Gullstrand
Live Action Producer: Gabi Hahn
VFX Supervisor: Joerg Liebold
Designers: Naomi Chen, Eunice Kim
Editor: Sam Goetz
Storyboard Artist: Ben Chan
Lead Technical Director: George Smaragdis
Animation: Ryan Moran, Helene Park, Sophie Gate
VFX: George Smaragdis, Jordan Harvey
Light: Fabio Piparo
Lead Tracking: Bogdan Mihajlovic
Compositing: Herculano Fernandez
Flame: Aniello Zampella, Fabien Coupez

Live Action Production Company: Parnoid BR
Executive Producer: Egisto Betti
Production Manager: Gabi Hahn
First Assistant Directors: Camila Andreoni, Renata Salloum
Director of Photography: Pierre Kerchove
Art Director: Olivia Helena Sanches

Stop Motion: Fabio Yamagi, Banzai Studios