Xerox Film PRINTER by Y&R Mexico

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Industry Printers, Scanners & Supplies
Media Film
Market Mexico
Agency Y&R Mexico
Director Marcelo Szechtman Y Nicolás Parodi
Art Director Esteban Sacco
Copywriter Jaime Duque, Rafael Barthaburu, Victor Osorio
Production Arbol Cine
Released November 2011

Credits & Description

Category: Business Equipment & Services
Advertiser: XEROX
Product/Service: XEROX
Agency: Y&R MEXICO
Production Company: ÁRBOL CINE, Mexico City, MEXICO
Chief Creative Officer: Rafael Barthaburu/Esteban Sacco
Creative Director: Rafael Barthaburu/Esteban Sacco
Copywriter: Rafael Barthaburu
Art Director: Esteban Sacco
Agency Producer: Arbol Cine
Director: Marcelo Szechtman

English Description
Xerox wanted to find an effective way to raise awareness among the mexicans about the environmental impact that the indiscriminate use of paper has.
How we did it? Making public a shocking and almost unknown fact that managed to make them think seriously about the matter and take action.