Xxx Lutz Film BASTARD by Demner, Merlicek & Bergmann

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BASTARD

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Industry Retail, Distribution & Rental companies
Media Film
Market Austria
Agency Demner, Merlicek & Bergmann
Director Christopher Schier
Art Director René Pichler
Copywriter Alistair Thompson
Producer Christian Florin, Dr. Wolfgang Ramml
Account Supervisor Andrea Kliment
Editor Gerd Berner
Production Filmhaus Wien
Released April 2011

Credits & Description

Category: Retail Stores
Advertiser: XXXLUTZ/MOEMAX
Product/Service: FURNITURE STORE
Agency: DEMNER
Production Company: FILMHAUS WIEN, AUSTRIA
Date of First Appearance: Apr 30 2011
Creative Director: Alistair Thompson/Rene Pichler
Copywriter: Alistair Thompson
Art Director: Rene Pichler
Agency Producer: Juergen Madl
Account Supervisor: Andrea Kliment
Producer: Dr. Wolfgang Ramml/Christian Florin
Director: Christopher Schier
Editor: Gerd Berner
Sound Design/Arrangement: Johannes Umlauft
Music: Karl Frederik Luneberg-Lotus Blossom Dance/Clemens Kloss-Clubmusic/Dick Walter-The Lounge Pianist
Account Manager: Siegfried Kaufmann/Magdalena Draeger
Cinematographer: Tommy Wildner
Other Credits: Lukas Hueter (Graphic)/Tic Music (Sound Studio)

English Description
In quick cut scenes we see different couples, who are all going through the same situation: she shouts angrily “Bastard!” and pours a glass over his face.
Until one man in the last scene acts differently: he picks up the glass and pours it over his own face.
The image freezes and we hear the VO:
VO: “You are different?”
Cut to the moemax furniture store. We see the last couple, taking a look at a mömax kitchen
VO: “Then live up to it.”
Claim: “Moemax. Looks better, doesn't it.”