Xxx Lutz Film PRINCIPAL by Demner, Merlicek & Bergmann

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PRINCIPAL

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Industry Retail, Distribution & Rental companies
Media Film
Market Austria
Agency Demner, Merlicek & Bergmann
Director Christopher Schier
Art Director René Pichler
Copywriter Alistair Thompson
Producer Christian Florin, Dr. Wolfgang Ramml
Account Supervisor Andrea Kliment
Editor Gerd Berner
Production Filmhaus Wien
Released April 2011

Credits & Description

Category: Retail Stores
Advertiser: XXXLUTZ/MOEMAX
Product/Service: FURNITURE STORE
Agency: DEMNER
Production Company: FILMHAUS WIEN, AUSTRIA
Date of First Appearance: Apr 30 2011
Creative Director: Alistair Thompson/Rene Pichler
Copywriter: Alistair Thompson
Art Director: Rene Pichler
Agency Producer: Juergen Madl
Account Supervisor: Andrea Kliment
Producer: Dr. Wolfgang Ramml/Christian Florin
Director: Christopher Schier
Editor: Gerd Berner
Sound Design/Arrangement: Johannes Umlauft
Music: "school Of Horror"
Account Manager: Siegfried Kaufmann/Magdalena Draeger
Cinematographer: Tommy Wildner
Other Credits: Lukas Hueter (Graphic)/Tic Music (Sound Studio)

English Description
In the hallway of a school. A couple of boys are anxiously waiting outside the principal’s office. One by one the boys go in, we hear the sound of a stick dashing through the air, followed by the painful scream of the boy inside the office.
Until one of them goes in and we hear a different scream: the principal’s.
Proudly the last boy comes out of the office, holding the principal’s stick.
The image freezes and we hear the VO:
VO: “You are different?”
Cut to the moemax furniture store. We see the boy who just decided, which couch his parents should take.
VO: “Then live up to it.”
Claim: “Moemax. Looks better, doesn´t it.”