Xxx Lutz Film SHOE by Demner, Merlicek & Bergmann

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SHOE

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Industry Retail, Distribution & Rental companies
Media Film
Market Austria
Agency Demner, Merlicek & Bergmann
Director Christopher Schier
Art Director René Pichler
Copywriter Alistair Thompson
Producer Christian Florin, Dr. Wolfgang Ramml
Account Supervisor Andrea Kliment
Editor Gerd Berner
Production Filmhaus Wien
Released April 2011

Credits & Description

Category: Retail Stores
Advertiser: XXXLUTZ/MOEMAX
Product/Service: FURNITURE STORE
Agency: DEMNER
Production Company: FILMHAUS WIEN, AUSTRIA
Date of First Appearance: Apr 30 2011
Creative Director: Alistair Thompson/Rene Pichler
Copywriter: Alistair Thompson
Art Director: Rene Pichler
Agency Producer: Juergen Madl
Account Supervisor: Andrea Kliment
Producer: Dr. Wolfgang Ramml/Christian Florin
Director: Christopher Schier
Editor: Gerd Berner
Sound Design/Arrangement: Johannes Umlauft
Account Manager: Siegfried Kaufmann/Magdalena Draeger
Cinematographer: Tommy Wildner
Other Credits: Lukas Hueter (Graphic)/Tic Music (Sound Studio)

English Description
At night in an affluent suburbian street. A man comes home in his car and sees an disturbing image: his wife throws all of his belongings out of the window. He tries to calm her down, but she won’t listen. She picks up another item, a shoe, and throws it down. But this time, the man leaps over the garden fence, catches the shoe and celebrates himself like a sports-commentator: “HE SAVES IT!”.
The image freezes and we hear the VO:
VO: “You are different?”
Cut to the moemax furniture store. We see our shoe-catching man, who takes a look at a nice living room.
VO: “Then live up to it.”
Claim: “Moemax. Looks better, doesn´t it.”