XXXX Gold: XXXX Gold Rules are Rules by BMF Australia, Goodoil Films for XXXX

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XXXX Gold: XXXX Gold Rules are Rules

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Industry Beers and Ciders
Media Film
Market Australia
Agency BMF Australia
Executive Creative Director Shane Bradnick
Agency Goodoil Films
Director Hamish Rothwell
Art Director Carlo Mazzaralla
Copywriter James Pash
Account manager Laura Stevenson
Released October 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Lion
Agency: BMF
Country: Australia
The opening of XXXX Island will be supported by the launch of a new television campaign on Thursday 4 October, as well as outdoor and digital media, network integration, national events activation, on-pack and on-premise promotions, PR and radio.

The TV campaign is a uniquely XXXX Gold take on a tourism campaign to bring the island to life as the ultimate destination for Australians and their mates.

Filmed over four days, there are four 30" executions and four 15" executions that dramatise the simplicity and ingenuity of what to expect on XXXX Island.
Category: Drinks, alcoholic
Client: Lion
Agency: BMF
Production: Goodoil Films
Country: Australia
Director: Hamish Rothwell
Executive Creative Director: Shane Bradnick
Copywriter: James Pash
Art Director: Carlo Mazzaralla
Agency Producer: Sue Hind
Account manager: Laura Stevenson
Managing Partner - Chris Kay
Planner - Thomasine Burnap
Client Director - Lisa Ramsey
Business Lead - Anthony Moore