Yamaha Film Sound that connects [6 sec] by FCB Hamburg

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Sound that connects [6 sec]

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Industry Portable Audio & Accessories
Media Film
Market United Kingdom, Italy, France, Germany, Sweden, Norway, Denmark
Agency FCB Hamburg
Creative Director Patrik Hartmann, Michael Okun
Released October 2017

Credits & Description

Clients: Yamaha Music Europe
Agency: FCB Hamburg
Leading creative director - Daniel Daglioglu
Creative directors - Patrik Hartmann and Michael Okun
Head of TV - Holger Siegle
Client Service Director - Nadja Ludwig
Account Manager - Julian Hüsken
Media agency: Heart & Science, Düsseldorf
The three Hero products used in the spots are the WX-010 and WX-030 streaming speakers, as well as Yamaha's YAS-306 soundbar. At the heart of the digital-oriented campaign is the landing page of "Sound that connects", where the whole story is told with a 40-second video.
Three different bumper ads (6-seconds) and a 15-second short version of the video are switched to relevant video portals and point to the central landing page as well as native ads, which are also placed in target-group- relevant environments. The "Sound that connects" campaign is aimed at the digital-affine target group of men and women between 30 and 40 years of age with higher income and high demands on the sound quality and design of audio products.
Throughout the campaign, which will start on October 13th and run until Christmas, a dynamic media deployment is planned to continuously optimize the placement of the advertising media. The digital campaign is supplemented by a cashback campaign, which is accompanied by various commercials at PoS.
The Yamaha "Sound that connects" campaign is aimed primarily at consumers in Germany and the Benelux countries, but is also being adapted in Great Britain, Scandinavia, France and Italy. The adaptions will be executed by FCB Hamburg.