Yamaha Film SEED by DLV BBDO Milan

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Industry Motorcycles
Media Film
Market Italy
Agency DLV BBDO Milan
Account Supervisor Chiara Niccolai
Production Mercurio Cinematografica
Director Maki Gherzi
Creative Director Federico Pepe, Stefania Siani
Art Director Simone Di Laus, Simone Di Laus
Copywriter Dario Lo Nardo
Producer Giovanni Morelli
Released February 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: YAMAHA
Product/Service: MOTORBIKES
Agency: D'ADDA
Production Company: POSTOFFICE REALOADED, Milan, ITALY
Date of First Appearance: Apr 20 2011
Creative Director: Stefania Siani/Federico Pepe
Copywriter: Dario Lo Nardo
Art Director: Simone Di Laus
Agency Producer: Simone Barbella
Account Supervisor: Chiara Niccolai
Producer: Giovanni Morelli
Director: Maki Gherzi
Post Production: Postofficereloaded
Music: Bartolomeo Sailerdomen
Cinematographer: Mauro Chiarello
Director Of Photography: Davide Mauti

English Description
With the arrival of the spring, nature awakes and the trees blossom, but even more importantly, with the fine weather motorcyclists are once again the kings of the road, with their ride-outs and meets. Spring marks the start of the Yamaha Open Weekend, inviting all motorcyclists to get back into the saddle. The idea behind the commercial is to describe the awakening of nature in spring from a different point of view. In it, with ironic cynicism, we describe the heart-wrenching epic story of a seed, the emblem of nature coming back to life, which sprouts bravely in the eternal struggle for life, only to be brutally crushed by the wheels of a Yamaha motorbike sprinting along the road, because spring is biker season.