Yamaha Film SUPERTENERE by DLV BBDO Milan

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SUPERTENERE

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Industry Motorcycles
Media Film
Market Italy
Agency DLV BBDO Milan
Director Igor Borghi
Art Director Nicola Cellemme
Copywriter Pasquale Frezza
Production Mercurio Cinematografica
Creative Director Federico Pepe, Stefania Siani
Producer Francesca Zazzera
Editor Ur Marco Cattaneo
Released February 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: YAMAHA
Product/Service: SUPERTENERE
Agency: D'ADDA
Production Company: MERCURIO CINEMATOGRAFICA, Milan, ITALY
Date of First Appearance: Feb 20 2011
Creative Director: Stefania Siani/Federico Pepe
Copywriter: Pasquale Frezza
Art Director: Nicola Cellemme
Agency Producer: Francesca Nussio
Producer: Francesca Zazzera
Director: Igor Borghi
Editor: Ur Marco Cattaneo
Sound Design/Arrangement: Ferdinando Arnò/Quiet Please!
Post Production: Ur Romina Bagatin
Cinematographer: Grant Apples

English Description
Supertenerè takes in its name the history of the Paris Dakar: the soloist adventure, the dream, the courage to face any kind of surface, any kind of road without breaking away from its roots in the sand. And this is Supertenerè invitation to the world: "Take your soul everywhere, and come back".
Starting from this preposition the creative team has told a story about two-wheeled legend, showing its soul in 60 seconds. The commercial was shot among Namibian dunes, in a village of houses immersed in the sand, in a unique atmosphere.
The lights were those of the warmest sun, the sounds taken away by winds and sand: this is where we imagined the house of the Lord of the desert, companion of silence and of all languages of the world. He is the one that always knows where to go and where to return. Take your soul everywhere. And come back.