Yellow Pages/ YP Film Yellow Pages Reality Billboard by Y&R Tel Aviv

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Yellow Pages Reality Billboard

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Industry Publishing, streaming & media, Yellow Pages & Directories, Business equipment & services
Media Film
Market Israel
Agency Y&R Tel Aviv
Director Shahar Segal
Executive Creative Director Tzur Golan
Creative Director Yariv Twig
Art Director Gil Aviyam
Copywriter Sharon Refael
Photographer Menachem Reiss Executive Client
Account Supervisor Dikla Tzemach Account Manager:
Released September 2010


PIAF 2011
Audience engagement - Silver
Creative Use of Traditional Advertising Formats - Bronze
Media engagement - Bronze

Credits & Description

Name of project: Reality Billboard
Client: Yellow Pages
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Sep. 2010
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach
Account Manager: Daphna Tsror, Aileen Tito
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Project Manager: Amichay Kata
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger
VP Marketing and Business Development, Yellow Pages: Zeev Gruber
Marketing Manager, Yellow Pages: Anat Gisin
PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)