‫The Sixpack Guy by BBR Saatchi & Saatchi Israel for Yotvata

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‫The Sixpack Guy

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Industry Dairy products & Eggs
Media Film
Market Israel
Agency BBR Saatchi & Saatchi Israel
Chief Creative Officer Idan Regev
Creative Paradny Itamar, Naor Itzhak, Yaron Perel, Omri Zidon, Aviv Melamed
Released November 2017

Credits & Description

Category: Non-Alcoholic Drinks
Media: Film
Brand: Yotvata
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen
Published: December 2017
Synopsis:
Yotvata is one of Israel's most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country's finest dairy products.
Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.
So when Yotvata dairy decided this year to promote its protein rich dairy "Yotvata Pro" drink they turned to the kibbutz's sixpack guy. The guy who no matter where he is or what he's doing can't resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata's very own "Yotvata Pro" protein drinks.

Sometimes you've just got to get the most obnoxious guy on the kibbutz
to do your bidding for you. So that's what Yovata did when it decided
to launch its new protein rich drink.