Young Director Award (YDA): The light is your friend by BETC Euro Rscg Paris for Young Director Award (YDA)

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Young Director Award (YDA): The light is your friend

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Industry Shows, Events & Festivals
Media Film
Market France
Agency BETC Euro Rscg Paris
Director Karen Cunningham
Producer Julia Fetterman
Production Pop-Up Films
Released June 2012


Epica Awards 2012
TV/Cinema commercial Media Silver

Credits & Description

Media: TV
Geo: France
Category: Professional services
Agency: Euro RSCG
Brand: Young Director Award
Brand: Young Director Awars
The Young Director Award (YDA) showcases and rewards some of the most talented young directors from across the globe. This year the President of the YDA, François Chilot, called on BETC to find a new creative concept to celebrate and publicise the event. The new tagline: "Directing, it's in your bones," is a nod to the successful "Born to Create Drama" campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance.
Advertising Agency: BETC EuroRSCG, France
Creative Director Damien Bellon
Director: Karen Cunningham
Producer: Julia Fetterman
Production Company: Pop-Up Films