YouTube Film Youtube Music - Its Not Just What We Listen To, Its Who We Are by Anomaly London

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Youtube Music - Its Not Just What We Listen To, Its Who We Are

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Industry Website, Mobile applications
Media Film
Market United Kingdom
Agency Anomaly London
Production Park Pictures
Director Lance Accord
Released January 2017

Awards

D&AD Impact 2017
Diversity & Equality - Wood Pencil

Credits & Description

Agency: Anomaly
Client: Youtube
Colourist: Company 3
Audio Producer: Audio Engine
Music Composer: Blackalicious
Music Composer: Live, Sik-K, Punchnello, Owen Ovadoz & Flowsik
Music Arranger: Elliphant featuring Big Freedia
Director: Lance Accord
Production Company: Park Pictures
Post Production: Arcade
Editing: Arcade Edit
Description
While our competitors focused on star power, we launched Youtube Music to passionate music fans who share our deeper connection to music. For them, like us, music isn’t just a convenience. It’s not something playing in the background. It heightens what we feel and teaches us how. It’s not just what we listen to, it’s who we are.
We shot intimate portraits of these music listeners and showed the role music plays in defining who they are. They were real, diverse, familiar, relatable and endearing.