Yuki Precision Co. Film Industrial Jp by Dentsu Inc. Tokyo

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Industrial Jp

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Industry Industrial Equipment & Agricultural Machinery
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Chief Creative Officer Hirozumi Takakusaki, Yasuharu Sasaki
Executive Creative Director Hidetoshi Kuranari, Masato Otsubo
Creative Director Toshihide Kimura, Rintaro Shimohama
Art Director Rintaro Shimohama, Masanori Sakamoto
Copywriter Toshihide Kimura, Rintaro Shimohama, Yuki Shintani
Production Dentsu Creative X Tokyo
Released September 2016

Awards

Spikes Asia 2017
Digital Music / Sound Design Silver Spike

Credits & Description

Agency: Dentsu Inc. / Tokyo
Client: Yuki Precision Co., Ltd. Komatsu Spring Industrial Co., Ltd./Asaiseisakusyo.Co.Ltd./Shin Ei Industry Co., Ltd./Sakamoto Factory Ltd./Goko Hatsujo, Co., Ltd./Iwasahaguruma Co., Ltd
Art Director: Rintaro Shimohama / Masanori Sakamoto
Writer: Toshihide Kimura / Rintaro Shimohama / Yuki Shintani
Chief Creative Officer: Yasuharu Sasaki / Hirozumi Takakusaki
Creative Director: Toshihide Kimura / Rintaro Shimohama
Production Company: Dentsu Creative X Inc. / Tokyo
Director: Rintaro Shimohama / Ryosuke Sone
Producer: Masafumi Fujioka
Cinematographer: Mamoru Asami / Keisuke Inoue / dosei
Client: Yuki Precision Co., Ltd. / Kanagawa
Content Strategist: Hajime Yakushiji / Dan Ushikubo / Yuki Shintani
Creative Team: Ryotaro Omori / Wataru Kitamoto / Ryohei Ishii
Design Firm: Deltro Inc. / Tokyo
Executive Creative Director: Hidetoshi Kuranari / Masato Otsubo
Music & Sound: Dj Moodman / Dj Tasaka / Dorian / Dj Gonno / Cherryboy Function / Sountrive / Inner Science
User Interface Designer: Ken Murayama
Website URL: http://idstr.jp/en/
Describe the campaign/entry:
We took a process usually performed by a record label and made music videos with images and sounds taken in the factories. We reduce the cost by keeping motivation of creaters to participate in the project high by uniqueness and social values of our project.
Creative Execution:
Before a week of the launch, we started to send releases to media to promote our label. We informed the day of launch to musicians and asked them for promoting. A few hours after the launch, some music media started publish news abour our label. 2 days after launch, interviews with the presidents of the factories and performance by musicians were featured on a popular live streaming website. It boosted spread the information of our label.