Zafarelli Film How to play cards in Zafarelli by Black Sheep

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How to play cards in Zafarelli

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Industry Pasta
Media Film
Market Australia
Agency Black Sheep
Executive Creative Director Andrew Millar
Creative Director Andrew Slattery
Senior Art Director Jason Hollamby
Released May 2017

Credits & Description

Zafarelli is a pasta brand that has previously leaned on an Italian positioning.
Positioning Zaferelli with a strong, impactful tagline of The only Italian you need to know, the word Zafarelli in fact is the only word used in the spots. The focus of Zafarelli Town was to invigorate the brand.
How to say Hello in Zafarelli kicked off the campaign with exuberance and energy; some old Italian glamour and superb casting. Local talent and locations were cleverly disguised to create the Zafarelli Town.
Six different scenarios were created and released over the duration of the campaign.
Media: Web Film
Category: Food
Client: Zafarelli
Agency: Black Sheep Advertising
Country: Australia
Director: Eddie White
Executive Creative Director: Andrew Millar
Creative Director: Andrew Slattery
Senior Art Director: Jason Hollamby
Agency Producer: Nicola Tate
Music + Sound Production: Jason Astbury
Account manager: Jamie Doran