Film PrimaDonna/Llama by barrettSF

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Industry Online Retail & E-stores
Media Film
Market United States
Agency barrettSF
Executive Creative Director Jamie Barrett
Creative Director Aryan Aminzadeh
Art Director Brad Swonetz
Senior Art Director Jen Hartford
Copywriter Aryan Aminzadeh
Production MORE MEDIA
Director Ben Berman
Released August 2017

Credits & Description

Advertised Brand: Zappos
Product: Zappos Save The Drama
Campaign Title: Save The Drama

Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director/Copywriter: Aryan Aminzadeh
Senior Art Director: Jen Hart
Head of Broadcast Production: Conor Duignan
Broadcast Producer: Charlotte Dugoni
Print Producer: Julie Mastalerz
Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Lyndsey Sotwick

Production Company: More Media
Director: Ben Berman
CEO/Executive Producer: Stephen Buchanan
Executive Producer: Blaize Saunders
Head of Operations: Khamille Barbosa
Line Producer: Jason Richardson

Editorial: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Animator/Flame Artist: Austin Hickman-Fain
Executive Producer: Jane Hutchins

Mix/Recording Studios: One Union and M Squared Productions
Sound Engineers: Eben Carr and Mark Pitchford

Color: MPC
Colorist: Kristopher Smale
Producer: Rebecca Boorsma

Senior Marketing Director: Joe Grusman
Marketing Director: Matt Snyder

Product Photography: Zappos In-house
Art Director: Brad Swonetz
Photographer: Regina Sollechio
Stylist: Haley Schulte
Producer: Jina Byun

Advertising agency barrettSF has launched a new campaign for, the online shoe and clothing retailer. Promoting “Drama-free customer service 24/7,” the campaign touts Zappos’s unique and unrivaled customer care.
The agency enlisted the help of Comedy Bang! Bang! director Ben Berman to create four television spots, showing customers engaged in easy interactions with Zappos, and then saving their drama for other things in life. In this case, bizarre scenarios involving anything from an overworked comma to an 18th century prima donna.

As odd and quirky as the spots are, they’re right in line with the Zappos brand.

The spots started airing on August 21st in Portland. They’ll be complemented with an out-of-home campaign and radio commercial.