Zeel Rainwear Film Fiyer by The Womb Mumbai

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Industry Clothing
Media Film
Market India
Agency The Womb Mumbai
Creative Director Akshat Trivedi
Copywriter Akshat Trivedi
Production Early Man Films
Director Mukhta Aiyappa
Producer Anand Menone
Released June 2017

Credits & Description

Category: Retail Services
Media: Film
Client: NZ Seasonal Wear
Brand: Zeel Rainwear
Agency: The Womb
Geo: India
Advertising Agency: The Womb, Mumbai, India
Creative Director / Copywriter: Akshat Trivedi
Production House: Early Man Films
Director: Aiyappa
Producer: Anand Menon
Client: Rohit Trivedi
Strategy Partner: Kawal Shoor, Navin Talreja, Jyothsna Yallapali
Creative Strategist: Rohit Sharma
Account Head: Heval Patel
Client Partner: Aditya Patil
Published: June 2017
India enjoys monsoons in the months between June and August. Interestingly, however, the category operates like a commodity with no brand advertising in the category. The Womb got an opportunity to create a brand in a commodity category for the market leader, Zeel Rainwear. The film has been shot by one of India's leading directors Aiyappa of Early Man Films(Winner @ Cannes for Film Craft ). Shot in Azerbaijan the film is the story of a journalist who gets captured by a Russian gang and finds a unique way to get himself out of a messy situation.