Coca-cola Film MECHANIC by Ogilvy Sao Paulo

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Industry Soft Drinks
Media Film
Market Brazil
Agency Ogilvy Sao Paulo
Copywriter Hugo Veiga, Ricardo Lins
Production URSULA
Director Green Lemon
Creative Director Fred Saldanha, Claudio Lima
Art Director Olivia Cho
Copywriter Rafael Donato Ogilvy Brasil
Producer Adrián D'amario
Account Supervisor Claudia Bastos
Editor Gustavo Macri
Released March 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: COKE ZERO
Production Company: URSULA, Buenos Aires, ARGENTINA
Date of First Appearance: Mar 28 2011
Chief Creative Officer: Anselmo Ramos
Creative Director: Claudio Lima
Copywriter: Rafael Donato/Hugo Veiga/Ricardo Lins
Art Director: Olivia Cho
Agency Producer: Nana Bittencourt
Account Supervisor: Claudia Bastos
Advertiser's Supervisor: Gian Martinez/Luciana Feres/Ana Castello Branco/Guido Rosales
Producer: Adrian D'amario
Director: Lemon
Editor: Gustavo Macri
Sound Design/Arrangement: Dr Dd
Post Production: Che Revolution
Music: Bonde Fumegante
Account Manager: Ana Paula Perdigão/Luis Carlos Franco
Planner: Bruno Cunha
Director Of Photography: Leo Hermo
Editing Company: Ursula Cine

English Description
Coca-Cola Zero has a new positioning in Latin America, to talk about unique experiences. Showing that Coke Zero itself has an unique flavor. So we came up with the “The more zero the better “concept. Showing that any probability is more unique when it has more zeros. So an experience with 0,01% probability is unique, but with 0,00001% is way more unique. The Mechanic spot shows this, a guy that after have his car broken down in the road is surprised by a big number of unique experiences every time he takes a sip of Coke Zero.