Mattel Viral, Case study TWITTERSCRABBLE by Duval Guillaume Modem Antwerp, The Parking Lot

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TWITTERSCRABBLE

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Industry Toys, Games
Media Viral, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Agency The Parking Lot
Released June 2012

Awards

Eurobest 2012
Media Other Consumer Products Bronze

Credits & Description

Advertiser MATTEL
Product SCRABBLE TRICKSTER
Entrant DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Type of Entry: Product & Service
Category: OTHER CONSUMER PRODUCTS
Advertiser/Client: MATTEL
Product/Service: SCRABBLE TRICKSTER
Entrant Company: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Advertising Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
2nd Advertising Agency: THE PARKING LOT Antwerp, BELGIUM