Missing Children Society Of Canada Viral, Case study Milk Carton 2.0 by Grey Toronto

Milk Carton 2.0

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Industry Public awareness
Media Viral, Case study
Market Canada
Agency Grey Toronto
Released February 2014


One Show 2014
Interactive Social Media / Branded Social Campaign Silver Pencil
Advertising Digital Direct Marketing / Social Media & Viral Marketing Merit Pencil

Credits & Description

Category Digital Direct Marketing / Social Media & Viral Marketing
Agency Grey Canada / Toronto
Client Missing Children Society of Canada
Title Milk Carton 2.0
URL http://valuableproject.ca/
Art Director Todd Lawson, Yusong Zhang
Writer James Ansley, Marshneill Abraham, Dave Barber
Chief Creative Officer Patrick Scissons
Agency Grey Canada / Toronto
Creative Team Patty Moher, Darlene Remlinger
Programmer John Breton, Daryl Brewer, Mark Brombacher, Toby Pilling