Brahma Viral #MadHawk (#gaviãolouco) by Africa Sao Paulo

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#MadHawk (#gaviãolouco)

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Industry Beers and Ciders
Media Viral
Market Brazil
Agency Africa Sao Paulo
Executive Creative Director Sérgio Gordilho
Art Director Estefânio Holtz
Copywriter Rodrigo Saavedra
Production Santa Transmedia
Director Gustavo Rodrigues
Art Director Vinicius Benevides, Lucas Reis
Copywriter Bruno Costa
Producer Mariane Goebel
Released March 2013

Credits & Description

Corinthians is a top football team in Brazil. In the end of 2012 they went to Japan to play the world clubs tournament. Brahma, a beer brand in Brazil had just started sponsoring the club and wanted to send fan messages to the team in Japan, but they didn't do it in your usual way. They got the fans' messages delivered by a hawk, the clubs' mascot. Here's a campaign from Africa Sao Paulo that brings falconry into the 21st century.
Category: Drinks, alcoholic
Client: Brahma
Agency: Africa, São Paulo
Production: Santa Transmedia
Country: Brazil
Director: Gustavo Rodrigues
Executive Creative Director: Sergio Gordilho
Creative Director: Rodrigo Saavedra
Creative Director: Vinicius Benevides
Art Director: Vinícius Benevides
Art Director: Estefânio Holtz
Art Director: Lucas Reis
Copywriter: Rodrigo Saavedra
Copywriter: Bruno Costa
Producer: Mariane Goebel
Executive Producer: Daniel Cecconello
Strategist: Daniel Prestes
Strategist: Felipe Santini
Post production: Santa Transmedia
Account team: José Eduardo Schwartsman
Account team: Ricardo Kalef
Audio Post-Production company: AntFood