|Industry||Beers and Ciders|
|Agency||Africa Sao Paulo|
|Executive Creative Director||Sérgio Gordilho|
|Art Director||Estefânio Holtz|
|Art Director||Vinicius Benevides, Lucas Reis|
Credits & Description
Corinthians is a top football team in Brazil. In the end of 2012 they went to Japan to play the world clubs tournament. Brahma, a beer brand in Brazil had just started sponsoring the club and wanted to send fan messages to the team in Japan, but they didn't do it in your usual way. They got the fans' messages delivered by a hawk, the clubs' mascot. Here's a campaign from Africa Sao Paulo that brings falconry into the 21st century.