Baby & Me by BETC for Evian

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Baby & Me

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Industry Water
Media Viral
Market France
Agency BETC
Executive Creative Director Remi Babinet
Art Director Agnes Cavard
Copywriter Valerie Chidlovsky
Photographer Benni Valsson
Released April 2013

Awards

The New York Festival, 2014
Digital Video First Prize Award
Film Beverages: Non-alcoholic Second Prize Award
Film Visual Effects Third Prize Award

Credits & Description

Media: TV
Category: Non-alcoholic drinks
Agency: BETC
Brand: Evian
Geo: Europe, France
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International
Aired: April 2013
Editing Company: Mikros
Brief Explanation
The evian babies are back! Evian presents
'Baby & Me' as part of a worldwide brand campaign.
The campaign keeps the "Live Young" signature, reaffirming evian's vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.
We see a man walking down the street when he catches his reflection in a bus window, but the reflection shows a baby version of him. Surprised and excited he starts to dance, to discover that his baby imitates his moves and expressions. People around him on the street join the dance - all set to the cult tune "Here comes the Hotstepper", remixed by Yuksek for Evian.