Banque Alimentaire (food Bank) Viral Airfood Project by Havas Worldwide Paris

Airfood Project

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Industry Charities, Foundations, Volunteers
Media Viral
Market France
Agency Havas Worldwide Paris
Released October 2012

Awards

Phenix UDA, 2013
The Winner - Coup de Coeur de Jury

Credits & Description

Paris, October 15 - Banques Alimentaires, the Croix Rouge française, the Restos du Coeur and the Secours Populaire
Français, the principal French food aid charities for those in greatest need, are teaming up to safeguard the European
Food Aid programme that is living on borrowed time.
Four French charities team up to defend the European Food Aid program
The historic European Food Aid Program (EFAP), voted in 1987 by the European Commission and equivalent to €1
per European citizen, has for 25 years provided for the vital food needs of over 18 million destitute Europeans.
Up to now, 20 of the 27 countries in Europe have benefited. Seven countries (Austria, the Czech Republic, Denmark,
Germany, the Netherlands, Sweden and the United Kingdom) had no need of a food aid programme. Nevertheless,
18 million people survive thanks to this European programme.
Today, this aid accounts for 23% to 50% of the food distributed by these four charities, 130 million meals that risk
disappearing in a year's time.
So we have 3 months in which to grab the attention of the public authorities and put Europe's decision-makers squarely
in front of their responsibilities during this period of serious economic – and humanitarian – crisis. Soaring agricultural
commodity and consumer prices are pricing vital foodstuffs out of reach of millions of Europeans.
To meet the demands that will surely multiply, the charities will have to be able to fund their own food supplies in the
months ahead, with the risk that they will not be able to meet the growing demands for food aid.
To make as many Europeans as possible aware of this problem, the four charities are launching the Airfood Project to
enlist the support of Europe's citizens.
If a new Food Aid program is not voted by governments or heads of state before the European budget for the next 7
years is finalised, food aid on a European scale will disappear totally and irreversibly one year later.