Heineken Viral DROPPED (Official trailer) by Wave, Wieden + Kennedy Amsterdam

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DROPPED (Official trailer)

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Industry Beers and Ciders
Media Viral
Market Netherlands
Agency Wave
Agency Wieden + Kennedy Amsterdam
Production Wefilm
Released June 2013

Credits & Description

What are men truly made of when taken out of their daily lives and dropped into the great unknown? To find out, Heineken dropped the Greek yoga instructor Stavros in the middle of the Cambodia jungle. But he was not alone. Legends aren't born, they're dropped.
HEINEKEN ‘DROPPED’ INTERACTIVE DIGITAL CREDITS
Client: HEINEKEN
Global Brand Director Cyril Charzat & Gian Luca Di Tondo
Global Communications Director Sandrine Huijgen
Global Digital Director Paul Smailes
Global Communications Manager Sarah Nisenbaum
Global Digital Manager Nourdin Rejeb
Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath & Eric Quennoy
Creative Directors Thierry Albert & Faustin Claverie
Art Director Philip Brink
Copywriter Hugo van Woerden
Head of Production Erik Verheijen
Agency Producer Niko Koot
Planner Nick Docherty
Communications Planner Group Account Director
Richard Oldfield Jordi Pont
Account Director Clare Pickens
Account Manager Luis Ortiz
Project Manager Jackie Barbour
Business Affairs Justine Young
PRODUCTION COMPANY Wefilm
Director Roel Welling
Episode Directors Joeri Holsheimer & Lennart Verstegen
Executive Producer Bas Welling
Producer Tobias Wilbrink
Episode Producers Sara Nix & Bo Polak
EDIT & ON-LINE W+K Amsterdam AV
Editor Julien Mangois
AUDIO POST PRODUCTION Wave Amsterdam
Sound Engineer Alex Nicholls-Lee