B92 Fund Viral One photo a day in the worst year of my life by Saatchi & Saatchi Belgrade

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One photo a day in the worst year of my life

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Industry Charities, Foundations, Volunteers
Media Viral
Market Serbia
Agency Saatchi & Saatchi Belgrade
Associate Creative Director Dragana Petkovic Associate Creative Director
Executive Creative Director Veljko Golubovic
Creative Director Zarko Veljkovic
Designer Ana Cvetkovic Designer
Released May 2013

Awards

Epica Awards 2013
Film Public Interest SILVER

Credits & Description

Media: TV
Category: Public interest
Agency: Saatchi & Saatchi
Brand: B92 Fund
Product: Serbia Campaign Against Domestic Violence
Geo: Europe, Serbia
Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society.
Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist.
Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage.
Advertising Agency: Saatchi & Saatchi, Belgrade, Serbia
Executive Creative Director: Veljko Golubovic
Creative Director: Zarko Veljkovic
Associate Creative Director: Dragana Petkovic
Managing Director: Sonja Milovic
Account Manager: Zorica Marjanovic
Agency Producer: Ivan Zornic
Designer: Ana Cvetkovic
Planner: Tatjana Milnovic
Published: March 2013