One photo a day in the worst year of my life
Awards
Credits & Description
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Media: TV
Category: Public interest
Agency: Saatchi & Saatchi
Brand: B92 Fund
Product: Serbia Campaign Against Domestic Violence
Geo: Europe, Serbia
Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society.
Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist.
Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage.
Advertising Agency: Saatchi & Saatchi, Belgrade, Serbia
Executive Creative Director: Veljko Golubovic
Creative Director: Zarko Veljkovic
Associate Creative Director: Dragana Petkovic
Managing Director: Sonja Milovic
Account Manager: Zorica Marjanovic
Agency Producer: Ivan Zornic
Designer: Ana Cvetkovic
Planner: Tatjana Milnovic
Published: March 2013
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The Most Important Call In Your Life
CHRONICLES OF THREATS
CHRONICLES OF THREATS
One Photo a Day in the Worst Year of my Life [video]
