Marc Ecko/zoo York Viral Ecko: Holy Sh*t, Air Force One Is Selling Out! by Miami Ad School New York

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Ecko: Holy Sh*t, Air Force One Is Selling Out!

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Industry Business equipment & services, Corporate Image
Media Viral
Market United States
Agency Miami Ad School New York
Art Director Olowu Kayode
Copywriter Adebola Babatunde.
Released June 2013

Credits & Description

Brand: Marc Ecko
Title of Case Film:
Ecko: Holy Sh*t, Air Force One Is Selling Out!
Idea:
On 20th April 2006, Marc Ecko, graffiti artist and founder of the Ecko fashion apparel pulled off a viral stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free. It was one big hoax.
But on 9th May 2013: news filtered that the Air Force One Presidential Aircraft was up for bid. Ecko seizes this rare opportunity Ecko buys Air Force One and uses it to launch a satirical campaign with a hint of irony.
Credits:
School: Miami Ad School.
Art Director: Olowu Kayode
Copywriter: Adebola Babatunde.
Tutor: Sebastian Groebner