Mercy Corps Viral Mercy Corps: Rob Reiner by Camp + King San Francisco

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Mercy Corps: Rob Reiner

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Industry Charities, Foundations, Volunteers
Media Viral
Market United States
Agency Camp + King San Francisco
Art Director Dan Korn
Copywriter Kyle Davis
Designer Dani Saputo, Chelsea Nobbs
Editor Doug Cox
Released October 2012

Credits & Description

Category: Charities & appeals
Brand: Mercy Corps
Agency: Camp + King
Country: United States of America
To tie in with the 25th anniversary of The Princess Bride, Mercy Corps and agency Camp + King tapped the stars and director of the classic movie to help drive attention and support. These viral videos bring fans right back to what they loved most about the movie, and offer really funny memorabilia to the first folks who commit to ongoing donations. Mercy Corps alleviates suffering, poverty and oppression by helping build secure, productive and just communities.

Category: Charities & appeals
URL: http://www.mercycorps.org/princessbride/
Client: Mercy Corps
Agency: Camp + King
Country: United States of America
Chief Creative Officer: Roger Camp
Copywriter: Kyle Davis
Art Director: Dan Korn
Creative Director/ art director: Rikesh Lal
Creative Director/ writer: Adam Koppel
Editor: Doug Cox
Designer: Dani Saputo
Designer: Chelsea Nobbs