BOUNCE by Wieden + Kennedy Portland for Old Spice

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BOUNCE

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Industry Hygiene & Personal Care Products, Deodorants
Media Viral
Market United States
Agency Wieden + Kennedy Portland
Released June 2012

Awards

ADC Awards 2012
Advertising TV/Film, Television Commercial - Campaign Bronze

Credits & Description

Type of entry: Internet Film
Category: Viral Film
Advertiser: PROCTER & GAMBLE
Product/Service: OLD SPICE RED ZONE BODY SPRAY COLLECTION
Agency: WIEDEN+KENNEDY Portland, USA
Advertiser PROCTER & GAMBLE
Product OLD SPICE RED ZONE BODY SPRAY COLLECTION
Entrant WIEDEN+KENNEDY Portland, USA
Type of Entry: Internet Film
Category: Viral Film
Title: BOUNCE
Advertiser/Client: PROCTER & GAMBLE
Product/Service: OLD SPICE RED ZONE BODY SPRAY COLLECTION
Entrant Company: WIEDEN+KENNEDY Portland, USA
DM/Advertising Agency: WIEDEN+KENNEDY Portland, USA

Brief Explanation
The scents of Old Spice body spray make you powerful. It is so powerful that you can’t contain it within just one commercial. In fact, the only person powerful enough to tell this powerful story is Terry Crews, the most powerful spokesperson in the universe.