Uncle Drew by Davie Brown Entertainment, The Marketing Arm for Pepsi

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Uncle Drew

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Industry Soft Drinks
Media Viral
Market United States
Agency Davie Brown Entertainment
Agency The Marketing Arm
Released May 2012

Awards

One Show 2013
One Show Branded Content / Online Merit
One Show Interactive Online Films & Video / Long Form - Single Merit

Credits & Description

Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named "Kevin." When his Uncle Drew came into the game, some magical things happened.
Category Branded Content / Online
Agency The Marketing Arm/Davie Brown Entertainment / Dallas
Client Pepsi MAX (PepsiCo)
Title Uncle Drew
Creative Director Marc Gilbar
Director J K
Editor Damion Clayton
Writer Marc Gilbar