Make It With a Lifeguard by Havas Worldwide Chicago, Supply & Demand for Sauza

Adsarchive » Viral » Sauza » Make It With a Lifeguard

Make It With a Lifeguard

Pin to Collection
Add a note
Industry Tequila
Media Viral
Market United States
Agency Havas Worldwide Chicago
Agency Supply & Demand
Art Director Benny Jackson
Copywriter Ecole Weinstein
Released April 2013

Credits & Description

One of the most watched viral video campaigns last year is back with a new twist. Sauza Tequila, the margaritaâs favorite tequila, unveils the second iteration of its popular âMake Itâ campaign, via Havas Worldwide Chicago.
The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight - a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This yearâs campaign, âMake it with a Lifeguard,â introduces women to a new hero whoâs ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing Sauza® margarita.
Category: Drinks, alcoholic
Client: Beam, Inc.
Agency: Havas Worldwide, Chicago
Production: Supply & Demand
Country: United States of America
Chief Creative Officer: Jason Peterson
Creative Director: Ecole Weinstein
Art Director: Benny Jackson
Copywriter: Ecole Weinstein
Assoc Creative Director: Benny Jackson
Agency Producer: Ari Hakim
EDITORIAL COMPANY & CITY: ODD, New York
MUSIC COMPANY & CITY: Duotone Audio Group, New York
ACCOUNT SERVICE SUPERVISOR: Beth Mygind
BUSINESS AFFAIRS: Bonnie Hamilton
PLANNER: Mike Czuba and Anna Vlajkovic
ADDITIONAL CREDITS:
GENERAL MANAGER, MIXABLES: Jared Fix
SENIOR DIRECTOR, TEQUILA: Vanessa Jenkins
BRAND MANAGER: Lindsey Lewis
ASSOCIATE BRAND MANAGER: Sheeva Hoders
MANAGING DIRECTOR: Norm Yustin
ACCOUNT DIRECTOR: Liz Lang
ACCOUNT EXECUTIVES: Andy Shaw
MEDIA AGENCY: Starcom
DIGITAL AGENCY: The Barbarian Group
PR & EVENTS AGENCY: DBC