Topper Viral ROSITA by Kepel & Mata

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Industry Sportswear, Athletic Footwear & Accessories
Media Viral
Market Brazil
Agency Kepel & Mata
Director Ivan Vescovo
Executive Creative Director Damian Kepel, Sebastian Castañeda
Creative Director Alvaro Yermoli, Pancho Espósito, Nacho Coste
Art Director Rodrigo Cid, Christian Alvarado, Jaime Díaz
Producer Ale De Michele
Account Supervisor Germán Rodríguez
Released February 2013

Credits & Description

Advertiser: ALPARGATAS
Agency: KEPEL & MATA
Category: Clothing, Footwear & Accessories
Copywriter: Alvaro Yérmoli
Creative Director: Alvaro Yérmoli
Executive Creative Director: Damian Kepel
Producer: Ale De Michele
Creative Director: Nacho Coste
Planner: Verónica Hidalgo
Account Manager: Carolina Brancos
Account Supervisor: German Rodriguez
Chief Creative Officer: Damian Kepel
Director: Ivan Vescovo
Agency Producer: Luciano Lauria
Creative Director: Rodrigo Díaz
Creative Director: Pancho Esposito
Art Director: Rodrigo Díaz

Brief Explanation
A professional runner made up as a little old lady shames the exercise lovers of Buenos Aires and causes a stir by outrunning them on the streets of the city.