Toyota Viral Common Sense Betrayed by Hakuhodo Kettle Tokyo

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Common Sense Betrayed

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Industry Cars
Media Viral
Market Japan
Agency Hakuhodo Kettle Tokyo
Director Yuichi Kodama
Executive Creative Director Tatsuya Miyake
Creative Director Tatsuya Miyake
Art Director Shuntaro Yamashita, Tatsuya Miyake
Copywriter Takeharu Yoshioka
Producer Hiroyuki Inoue
Editor Akio Sakamaki
Released August 2012

Credits & Description

Category: Viral Film
Agency Producer: Chikara Ozeki
Agency Producer: Dan Namihisa
Editing Company: Digital Egg Inc.
Planner: Hideaki Oki
Editor: Akio Sakamaki
Agency Producer: Ryota Hashiguchi
Sound Design/Arrangement: Shinichi Osawa
Art Director: Shuntaro Yamashita
Director: Yuichi Kodama
Animation: Works Zebra
Music: Grandfunk Inc.
Producer: Hiroyuki Inoue
Planner: Ikuko Ota
Cameraman: Kazunari Tajima
Copywriter: Takeharu Yoshioka
Art Director: Tatsuya Miyake
Creative Director: Tatsuya Miyake
Executive Creative Director: Tatsuya Miyake
Brief Explanation
AURIS specializes in “driving” and “styling” instead of environmental performance or usability for everybody which is mainstream of the times. We find the policy that betrays the common sense in the Sports Hatchback’s characteristic “rear”. Then we express it through a film that betrays audiences’ common sense; “a woman’s hips” which turns out that it’s actually “man’s” in the end.