Highly structured and thoroughly collected database for researches on creative advertising approaches
Coloribus is a huge archive containing various works of the advertising industry. In this section you can find information about advertising agencies and find commercials by the agency name. You can also get to know other information like awards received by a certain ad agency, brands the agency works with, samples of commercials, case study and info about creatives of that agency. The information might be useful to those who deal with commercials making.
The history of advertising development started a long time ago. People always offered their goods and services to others, trying to outpace their rivals with the help of inventing something extraordinary and attractive to the consumers’ eye. Advertising market began to flourish in the 20th century with wide spread of mass media. It is a complex of tools and techniques aimed at promoting goods, it is necessary to any tradesman to gain popularity and expand the business.
An advertising agency is a group of creative and active people who do marketing promotion of goods and services on behalf of clients in mass media by means that inspire additional interest to the product.
Advertising agencies can be either creative (making ads) or media (placing ads in mass media channels). There are also those that offer other special services: BTL, interactive marketing communicative design, event-marketing, branding etc.
Agencies of full circle are widely popular today – they have a whole specter of advertising services from production facilities to specialists. They cover all types of ads from common to digital and Internet ads.
There are 4 huge global advertising holdings like WPP, Omnicom, Publicis and Interpublic on the market. Each of these comprises several advertising groups that specialize in various goods.
Here you will find works of many highly efficient ad agencies. Most of them work in many media platforms: broadcast, digital, social, print, out-of-home.
Mullen working for Google, JetBlue, Zappos and many others.
Droga 5 whose clients are Mondolez, PUMA, Unilever, Android.
Martin working with Pizza Hut, Walmart, Kraft Foods.
Ogilvy that is an award winner in shows Like Cannes Lions and Effie, provides matchless service to B2B sector «Ogilvy & Mather» and «Ogilvy PR» – the hugest ad agencies created by Father of advertising David Ogilvy who is considered to be the main magician in ad industry of all times.
BSSP (Butler, shine, stern) with Mini, Nokia, and Columbia outwear.
Leo Burnett — an American ad company created in 1935 by Leo Burnett in Chicago. In 1950 the company launched its first big scale ad campaigns Kellogg’s - dry breakfasts and fast food products. Today Leo Burnett Worldwide is a part of a Publicis French group of companies. It has 97 offices in 84 countries of the world and a great number of famous clients.
JWT — a huge ad agency was created in 1877 and till 2005 had had the name of its founder J. Walter Thompson. Initially the agency specialized in magazine advertising. It was the first to make a plan of ad campaign, it was the first to employ women, the first to produce a TV program and created an international communication network (RMG Connect).
BBDO (tracing origin from 1891) — that worked out a logo for General Electric in the image of interwoven letters G and E.
And many others.
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