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General Electric is one of the America’s oldest and biggest multinational conglomerates having its headquarters in Boston, Massachusetts, USA. It is the manufacturer of many types of equipment, including locomotives, power plants, gas turbines, aircraft engines, medical equipment, photographic equipment, plastics, a wide range of military products, from small arms and armored vehicles to military space systems. As of 2015, the company ranked ninth in the list of the largest public companies Forbes Global 2000, and was the world's largest non-financial multinational corporation. Almost from its inception, it has consistently providing a benchmark for smart business strategy and management excellence.

History of GE

The inception of General Electric was centered on Thomas Edison's patent-holding Edison Electric Light Company which was financially backed by the Vanderbilt family and J.P Morgan.

Edison Electric Light Company was later merged with the jointly founded (J.P. Morgan and Anthony J. Drexel) Drexel, Morgan & Co. in 1889 to form the Edison General Electric Company.

General Electric was one of the original companies that made the newly formed Dow Jones Industrial Average list way back in 1896; 120 years after, General Electric remains the only one of those 12 companies to survive and retain a place in the Dow index. For several years General Electric was involved in Media via the Universal Pictures movie studio as well as its NBC television network. This sector of GE was however sold to Comcast.

GE was also for a while involved in non-banking financial services provision, but in 2015, the company quitted this sector too. The General Electric brand remains a force with Interbrand ranking General Electric as one of the most valuable brands in the world.

Advertising and Interesting facts

GE’s ad campaigns according to Forbes are odd, and it’s hard to argue that. But despite being labeled as odd, the GE commercials are entertaining and engaging. For example, there are ads campaigns by General Electric which include the "Sarah" series, "What's the matter with Owen" series, as well as the very interesting "Ideas are scary" ad. General Electric logo features on packages and products reflecting the symbol of name of the brand.

General Electric's slogan "Imagination at work" is applied to their advertising campaigns with ads being creative and imaginative.

General Electric has 44 nationally aired TV commercials ad campaigns and the company has a spend ranking of #635 in comparison with other advertisers (by 2016).

The company cooperates with other giants, for example, it owns shares of companies Universal Pictures, Smiths Aerospace, NBC, SABIC, Comcast, Dresser Inc. etc.

With 37% of their marketing expenditure allocated as ads budget, General Electric recorded a revenue of $123.7 billion in 2016. General Electric is worth $36.7 billion in 2016.

General Electric's effective marketing strategy and interesting and engaging ads have helped the company stay ahead of its closest rivals.