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Harley-Davidson is an iconic American motorcycle manufacturer which has become popular all over the world. The company has survived through the periods of poor economic health. Harley-Davidson also markets accessories, toys and video games under its brand.


History of Harley-Davidson


The history of the brand started in 1901 when William S. Harley and Arthur Davidson began developing a small 7.07-cubic inch engine. They used north side Milwaukee machine shop at Lake Street as a place to work at. By 1911, 150 units had already been built in the United States.

Harley-Davidson motorbikes were used during World War I and survived through the stages of the Great Depression and World War II. In 2013 the company’s revenue was $5.25 billion.

The classic logo was designed in 1965. It is known as “Bar and Shield” symbol which carries a strikingly macho feel. The symbol says “Harley-Davidson Motor Company” featuring a custom typeface.

Harley-Davidson slogans are:

Harley-Davidson. Live to ride, ride to live.
The road starts here. It never ends.
The legend rolls on.
It's time to ride.
Until you've been on a Harley-Davidson, you haven't been on a motorcycle.


Advertising and Interesting Facts


Harley-Davidson’s ads budget was $1.1 billion in 2014.

One of the sentimental commercials for Harley-Davidson is known as “Live Your Legend.” This video was tailored toward a younger audience to increase the number of Harley-Davidson buyers.

Another campaign was named “Roll your own.” The ads were made for older generation. The part of this campaign was #RollYourOwn hastag so that fans could show how they roll and bikes.

Plus, Harley-Davidson is known for a series of prints with such slogans as “Resistance is futile”, “Live cage free” and “Fatboy meets girl.”

The motorcycle manufacturer sponsors the UFC especially in Asian regions. The company also helps Children’s Advocay Center and Cumberland Presbyterian Children's Home.

You could have seen Harley-Davidson as a partner of Sturgis Motorcycle Rally. The company provided its vehicles. They became the official bikes of Sturgis Motorcycle Rally.

Harley-Davidson was involved into a training program for Beijing Police College. After that Chinese police were prepared to ride Harley-Davidson motorcycles.

The corporation was given Bronze Bar & Shield Award in 2016. In 2014 it was Dealer News Top 100 & Best Exterior winner.