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Louis Vuitton is one of French top fashion store that designs, manufactures and sells its products through standalone boutiques, lease departments in high-end department stores and through e-commerce section of its website. For six consecutive years (2006-2012) Louis Vuitton was named the world’s most valuable luxury brand. According to Forbes Louis Vuitton is worth $27.3 billion in 2016.

History of Louis Vuitton

The Louis Vuitton was founded by Louis Vuitton in 1854 on Neuve des Capucines Paris, France. In 1870, however, Vuitton's could not continue doing business normally because of the Franco-Prussian War, Paris eventually became under siege, this resulted in a civil war in the French empire in which a lot of lives was lost. The Civil War finally came to an end on January 28, 1871. Vuitton returned to his village Asnieres to find his village, business in ruins, his staffs were no longer there all his equipment stolen and shop gutted down by fire.

Vuitton was determined not to give up, within months he built a new shop in a bid to restore his business which eventually was successful. Vuitton started by introducing a new trunk design featuring beige canvas and stripes. The simple, yet classy design appealed to Paris’s new elite, and this marked the fantastic start of Louis Vuitton label’s as a modern icon as a luxury brand.

The Company took part in the Universal Exhibition in Paris in 1867. To protect against the duplication of its brand identity, Vuitton changed Trianon design to a beige and brown stripes design in 1876. In 1885 the Company opened its store in London on Oxford Street for the first time. Due to the persistent imitation of his look and designs, Vuitton created the Damier Canvas pattern which carries a logo “Marque L. Vuitton depose” which translates into “L. Vuitton registered trademark”.

Advertising and Interesting facts

In 2014 Luis Vuitton won “Luxury Marketer of the Year Awards.”, “Golden Eye Awards” for Best project in 2012 and others.

The corporate logo for Louis Vuitton that is also called LV Monogram. The black color of the logo symbolizes a Japanese-inspired motif created to prevent people imitating of the Parisian Company’s designer luggage. The black color of the logo exemplifies elegance, innovation, and dynamism of the Company.

The corporate slogan for Louis Vuitton is “The Truth”. This phrase explains the brand honesty to its consumers being true to themselves and being confident in expressing their personal fashion style, brand choices or lifestyle choices.

Louis Vuitton advertising budget is worth $4.4 billion in 2016 ranked 19th most valuable brand in the world with a revenue worth $10 billion in 2016.

Major competitors of Louis Vuitton are Gucci, Chanel, Hermes, and Vertu.

Louis Vuitton has employed a promotional advertising strategy for its products has enhanced its brand presence with the celebrity endorsements. Louis Vuitton does not engage in TV commercial; rather they prefer to promote their products heavily on fashion magazine, newspapers and through social media channels like Facebook, Twitter, and Instagram.

Regarding sponsorship, Louis Vuitton has taken a prominent role in sponsoring mega sporting events like Motorsports and yachting.