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Porsche AG (Aktiengesellschaft) is one of the most famous car brands in the world. The company specializes in high-performance cars including sedans, SUVs and sports cars. The headquarters are located in Stuttgart, Germany, and the brand is owned by Volkswagen AG. The most famous models are Porsche 911, 718 Boxster, Porsche Cayenne, Macan and Panamera. The brand price was worth $8.3 billion by 2016.

History of Porsche

The Porsche brand was founded in 1931 by Ferdinand Porsche who had initially called the company ”Dr. Ing. h. c. F. Porsche GmbH”. Ferdinand Porsche had his company headquartered at Kronenstrasse, 24 in Stuttgart, Germany and offered services of motor vehicle consulting.

At the inception of the company, Porsche did not produce cars under its own brand. One of the first assignments the company received from the German government was to design a car for people and Porsche developed one of the world's most successful vehicle designs for Volkswagen Beetle. First Porsche-branded vehicle was the Porsche 64, developed in 1939 which used a lot of components of Volkswagen Beetle.

Porsche's main competitors in the car manufacturing industry are Ferrari, Audi, McLaren, Aston Martin, Nissan. However, with their highly innovative car designs, Porsche remains the top brand when it comes to premium, stylish, high-performance cars.

Advertising and Interesting Facts

Over the years, Porsche has made some beautiful ads and TV commercials, mostly awesome promotional ads of the latest Porsche car offerings.

The car logo was inspired by the Coat of Arms of Stuttgart. The symbol of the horse depicted on the logo refers to Porsche's origin from Stuttgart.

Porsche has used several slogans and the most famous one is "there's no substitute". Their other awesome slogans are:

"Fire the Chauffeur"
"The roads are waiting and so is your Porsche"
“You get more performance with less of everything”
"One ride and you'll understand why Germans are rocket scientists".

Porsche ad campaigns are managed by the "Cramer-Krasselt" advertising agency and they deliver creative, engaging and effective commercials for the Porsche brand.

The Porsche advertising budget has increased from $21.6 million in 2009 to $18.9 million in 2011. In 2013 the company's advertising expenditures reached $39.7 million.

Through its highly creative and enthralling advertising, Porsche kept the brand's reputation as one of the world's best car manufacturers. In 2016 Porsche ranked #60 in the Forbes list of most valuable brands.

Porsche has won several awards like “Best Performance Engine Award” in 2007, Porsche Panamera was awarded “Best Resale Value: High-End Luxury Car” in 2017.