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Shell is an oil company which belongs to Royal Dutch Shell corporation. This is a multinational company which is one of the largest oil suppliers in the world. It has around 22,000 employees and 25,000 Shell-branded gas stations in U.S.

History of Shell

Shell’s history is connected with Royal Dutch Shell Group which appeared in 1907 when the Royal Dutch Petroleum Company merged with the Shell Transport and Trading Company Limited. It was made to compete against Standard Oil on the global market.

During the First World War Shell supplied fuel to the British Expeditionary Force. In 1984 Shell was acquired by Royal Dutch Shell. In 2016 its revenue was $37.37 billion.

The Shell logo has undergone many changes but its crown shape with red and yellow colors is always recognizable. The original logo was designed by Raymond Loewy. The mollusk shell shape depicts the king size status of the company. The letters SHELL are typed in bold font to show high qualities of the corporation.

The most famous slogans by Shell say:
Everywhere you go you can be sure of Shell.
Get the most out of every drop.

Advertising and Interesting Facts

Ads budget of Shell was $2.36 billion in 2016.

Its major ads campaign is directed by J. Walter Thompson. It is an initiative which encourages entrepreneurs to develop technology that will improve access to energy in countries in Africa and elsewhere. The campaign includes #makethefuture hashtag.

One of such commercials uses a song by the singer and producer Akon where he is shown on a kinetic energy and solar-powered football pitch in Nigeria. The video was released on Facebook and on YouTube.

Shell mainly sponsors events connected with racing. Among them are SuperCars Championship and Penske Racing. However, the company also supports Houston Golf Association.

The oil corporation had a partnership with Scuderia Ferrari and Ducati motorbikes. Shell is the partner of FIA World Rally Championship and Automobile Club de l’Ouest.

Among its awards you can find:
Digital Communications Award
Technical Innovation Award
Safety Award.