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Siemens AG (German “Siemens Aktiengesellschaft”) is a German multicorporate enterprise working in the fields of electrical engineering, electronics, power equipment, transport, medical equipment and lighting equipment. Siemens engages in design, development, and manufacturing of a variety of products related to electronics, electrical engineering, automation, home appliances and healthcare. The company’s brand value as of May 2016 was $10.5 billion with revenues totaling at $84 billion in 2016.

History of Siemens

Siemens & Halske (S&H) was registered as a company in 1897 and established a partnership with Schecker and Co., Nuremberg in 1903 to become Siemens-Schuckert. At the moment Siemens (Siemens, Halske and Siemens-Schuckert) has over 34,324 employees. That makes it the largest company in Germany.

Advertising and Interesting Facts

The company’s advertising is geared toward reaching influential baby boomers via its new market growth initiative. It was designed around the national “spin the globe” campaign created by Siemens Corporation. Siemens competitors include GE, GPON, BHEL, NSN, Philips, PROTEQ, PECOM, NEC etc. Siemens announced a $3.2 million sponsorship to be the “high-performance partner of the Great Britain Rowing Team” till the end of 2012. Disney and Siemens are in partnership to drive sales, push business development and position the brand with their potential business clients. The advertising budget was $1.3 million in 2011.

Siemens covers 50% of the UK’s wind energy generation. Siemens gives $3 million to charity each year. Siemens is a company which also invests in research to continue staying at the forefront of innovation and technology and to provide the best services and products as well. It remains committed to recycling of 98% of all its waste.

Siemens is regarded as one of the well-known logos in the world. Earlier versions of the Siemens logo showed a display of an interlocking monogram with the company's name. The present logotype of Siemens was updated in 2001 and it is still in use nowadays.

Siemens corporate slogan which is “Ingenuity for life” sums up what Siemens has been standing for ever since its founder produced his trailblazing inventions: engineering expertise, genius, innovation and the sense of responsibility.