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Volkswagen company manufactures cars for global market as well as exclusive models for markets of certain countries. German multinational automotive company with the headquarters in Wolfsburg, Lower Saxony, Germany manufactures and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery.

In 2016, it was the largest automaker with sales of 10.3 million units. By the rating of Fortune Global 500 list of the world's largest companies it ranked seventh in 2016.

At present Volkswagen enterprise is the hugest in Europe and the second in the world car-maker due to uniting several brands like Audi, Porsche, Bentley, Scoda, Seat, Lamborghini, Bugatti, Man, Scania, Ducati Motor. Volkswagen Commercial Vehicles – the manufacturer of a commercial vehicles making buses, minivans, etc, today specializes in mass segment. The most famous models are: Golf, Passat, Polo, Tiguan.


History of Volkswagen


Volkswagen company started with a legendary “Project-12” (1933) initiated by Adolf Hitler with the purpose of supplying the German nation with good cars. Ferdinand Porsche was appointed in charge of executing this project. The first Volkswagen prototypes appeared in 1936.

Throughout the years the company underwent many changes. But the quality of the cars, affordable price and smart advertising remained on the same superb level.

Volkswagen created a car engine that is able to develop the speed of 432 km per hours? None of other brands managed to surpass this fact. From 2005 to 2015 only 450 cars of this type were produced.

Martin Winterkorn, the ex-head of the company, always aimed at perfecting things and this brought the company to the record profit of 12,4 bln euros in 2014. Though being involved into an unpleasant diesel scandal and necessity to withdraw about 12 mln cars from the market the company still stayed a leader and for the first half of year of 2016 Volkswagen sold 5 268 000 cars.

The new head Matthias Mueller suggested a new development strategy – making electro-mobiles and autonomous cars.


Advertising and Interesting Facts


Volkswagen advertising campaigns worked miracles from the beginning, when they turned a funny, awkward “Beetle” that was considered in America a sample of the worst European design into a cult-favorite auto that won Americans’ hearts and those of other nations with its exotic appearance, price and quality.

For many years Volkswagen has been collaborating with a network of advertising agencies of DDB. Their mutual works of advertising art received a lot of awards and were acknowledged among the best and effective campaigns of the 20th century. Volkswagen received more than 150 awards for creative ads in Cannes and two times was the winner of the Cannes Advertising festival.

See the one that praises the car and the family values – father who has been caring for his beloved daughter since the first days of her birth and who entrusts her life only to Volkswagen Polo – small but tough, as the slogan runs.

Volkswagen is heavily involved in sports sponsorship, including the 2008 Summer Olympics, the 2014 Winter Olympics, as well as the David Beckham Academy. Volkswagen is also the shirt sponsor of Major League Soccer club D.C. United, League of Ireland Premier Division Sligo Rovers and the top level of the Mexican football league system Liga MX team Puebla F.C.