Kokuyo Design und Branding, Fallmethode Nameless Paints Dentsu Inc. Tokyo

Nameless Paints

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Farbmittel, Pinsel, Klebstoffe
Medien Design und Branding, Fallmethode
Markt Japan
Agentur Dentsu Inc. Tokyo
Art Director Yusuke Imai
Copywriter Ayami Moteki
Producer Shota Sawabe
Typographer Misato Watanabe
Produktionsagentur Tohokushinsha Film Corporation
Director Yuki Takada
Veröffentlicht Januar 2016

Belohnungen

Cannes Lions 2016
Product Design Goods: Infant Products, Toys & Educational Products Product Design Lion
Design Packaging Design: Special Editions & Promotional Packaging Silver Lion

Kredite und Beschreibung

Agency: Tohokushinsha Film Corporation
Brand: Kokuyo Campus
Country: Japan
Advertising Agency: Tohokushinsha Film Corporation
Entrant Company: Dentsu Inc, Tokyo
Media Agency: Dentsu Inc, Tokyo
PR Agency: Dentsu Inc, Tokyo
Production Company: Tohokushinsha Film Corporation
Additional Company: Kokuyo Furniture, Tokyo
Producer: Shota Sawabe (Tohokushinsha Film Corporation)
Art Director: Yusuke Imai (Dentsu Inc.)
Cinematographer: Hisanori Watariguchi (Freelance)
Production manager: Akinori Kajima (Tohokushinsha Film Corporation)
Typographic Designer: Misato Watanabe (Freelance)
Director: Yuki Takada (Tohokushinsha Film Corporation)
Copywriter: Ayami Moteki (Dentsu Inc.)
Art Director: Yusuke Imai
Typographer: Misato Watanabe
Outcome:
Despite the fact that it was sold only in Japan, it was featured in media around the world through word of mouth.Also,initial production run is sold out.
Execution:
Instead of naming the colors, we represent watercolors by using the combination of the three primary colors.
Campaign Description:
These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the three principle color spheres.
Synopsis:
Assumptions and naming can lead to the loss of imagination.It can also have a bad effect on the imagination of children.