Oslo Bysykkel Design und Branding Logo for Oslo City Bike, 1 Team collaboration

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Logo for Oslo City Bike, 1

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Auto- und Technikverleih
Medien Design und Branding
Markt Norwegen
Agentur Team collaboration
Art Director Heydays
Veröffentlicht Oktober 2016


D&AD 2017
Branding Logos Graphite Pencil
Branding Branding Schemes/Medium Organisation Wood Pencil

Kredite und Beschreibung

Product: Bicycles for rent
Agency: Urban Infrastructure Partner
Client: Urban Infrastructure Partner
Art Director / Designer: Heydays
Agency: Team invitee (in-house)
Project owner: Uip
Design (Ui/Ux): Tight
Development (Android): Zero&Ones
Project owner: Uip
Design Director: Heydays
The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.