Van Gogh BnB [image] 3 Leo Burnett Chicago für The Art Institute of Chicago

Van Gogh BnB [image] 3

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Arts (en), Universitäten und Bildungszentren
Medien Design und Branding
Markt Vereinigte Staaten
Agentur Leo Burnett Chicago
Chief Creative Officer Mark Tutssel
Associate Creative Director Mike Costello, Pete Lefebvre
Creative Director Mikal Pittman, Britt Nolan
Veröffentlicht Januar 2016

Belohnungen

D&AD Awards, 2016
Art Direction Art Direction for Direct Wood Pencil

Kredite und Beschreibung

Client: Art Institute of Chicago
Art Director: John Regan
Associate Creative Director: Mike Costello
Associate Creative Director: Pete Lefebvre
Chief Creative Officer: Mark Tutssel
Creative Director: Britt Nolan
Creative Director: Mikal Pittman
Producer: Colleen Capola
Producer: Glennon Schaffner
Producer: Laura Stern
Writer: Tor Lemhag
Account Director: Cliff Schwandner
Account Executive: Andi Della Chiesa
Account Executive: Becca Wilson
Strategist: Ariel Tishgart
To promote the Art Institute of Chicago’s new Van Gogh exhibit, we recreated one of Van Gogh’s most intimate paintings, “The Bedroom” and, through a partnership with Airbnb, invited people to spend a night inside. Van Gogh hosted the room himself. Working from original documentation supplied by the Art Institute, craftsmen spent four weeks recreating the room. As a result, instead of just looking at a Van Gogh painting, people could live inside one, bringing them closer to the artist than ever before.